TheBestHairProducts.com™ is a Houston based company developed
under the watchful eyes of industry icons Rhonda and Tommy Hicks.
Respected educators and innovators in the beauty industry, together
they have devoted their careers to the science of multi-cultural and
textured hair. They have represented numerous major hair care companies
and helped to develop and introduce hair care lines for this market.
They have researched and tested products for over 25 years. Rhonda
and Tommy have a grass roots approach to product development. As salon
owners and stylists for numerous years, they have listened to the
clients of this market, analyzed their hair, recognized the differences
as well as the similarities, and ultimately developed TheBest HairProducts™
available. While collaborating with a prominent chemist, they determined
based on their hands on experience that this market deserved products
formulated specifically for its needs-- products that truly addressed
the concerns and problems facing each person with relaxed, color treated,
over processed, dry, brittle and damaged hair. Based on the evidence
revealed in their salon, Emages Hair USA, they found many women who
simply do not know how to effectively manage their hair care regimen.
With the proliferation of fashion and music icons and the images they
project on TV and magazines, or the city streets, it became evident
to us that our generation of multi-cultural women required advanced
technology products that would permit them to combine several services
within reason, and according to hair types. The result is that we
have been called global leaders in the multi-cultural hair care market
and thus, we make it our business to bring our customers the best
science available to this market.
Our Creators
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RHONDA HICKS
Ask any one in the professional beauty industry for one word to
describe Rhonda Hicks, co-owner of Emages Hair USA Salon and co-founder
of the TheBestHairProducts.comTM, Inc., and innovative is what you
would likely hear. Part entrepreneur, part innovator, part creative
artist, Hicks was selected as one of the "Top 75 Educators
of the Millennium," by Modern Salon Magazine. Modern Salon
dubbed her, "A Rising Star." She is a regular editorialist
for Essence Magazine, the world's leading fashion and hair magazine
for women of color. Essence most recently profiled her work in their
millennium hair forecast issue. The Salon is also regularly featured
in numerous national and international trade and beauty publications
including Black Hair Care, Glamour and Vogue, and was named, "One
of the Top African American Salons Across the Country," in
the January, 2000 issue of Elle Magazine. An industry icon, beauty
and fashion editors from top magazines regularly feature her hairstyling
techniques and photographs. She travels extensively to participate
in photo sessions for featured articles and magazine covers. An
authority on hair color and multi-cultural hair care products, Rhonda
is consistently sought after as a guest artist, lecturer, and editorialist
for educational seminars, international beauty events, and major
trade shows. She has contributed to several books and videos for
the professional salon stylist. Rhonda has also developed, tested,
and endorsed hair care products for such hair care giants as Aveda,
Revlon, Clairol, and the salon divisions of Proctor & Gamble
along with her husband and business partner, Tommy Hicks. Together,
over the past 20 years, the two have performed countless trade shows
educating thousands of professional hair stylists. Possessing a
strong competitive spirit, Rhonda has won countless prestigious
industry awards and has been nominated several times as "World
Creative Artist" and "Global Creative Artist." She
has many high profile and celebrity clients from around the country
that travel to Houston for her expertise in hair and beauty. Rhonda
has BS in Business Administration from Regis University and is a
recent MBA graduate of Colorado State University.
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TOMMY HICKS
Co-owner of Emages Hair USA, and Co-founder of TheBestHairProducts.com™
Inc., is at the forefront of the Company's product development.
A salon owner since age nineteen, Tommy is also a sought after lecturer,
educator, and consultant. While testing and developing hair care
products for many of the top hair care companies, including the
revolutionary Jheri Curl product line, Tommy discovered that many
of the products distributed by the top hair care companies failed
to adequately address the needs of chemically treated hair. To address
this void, Tommy worked one on one with various chemists to develop
"The Best" Hair Care System. Tommy is also recognized
as a distribution strategist responsible for creating the primary
channel of distribution for multi-cultural hair care products to
mainstream "Professional Only" hair product distributors.
He is credited with the development and implementation of unique
and effective educational programs for distributors and salon owners.
His article titled, "The Ethnic Market and Distribution,"
was published by the Beauty and Barber Supply Institute, an acclaimed
consortium of US distributors. He is a frequent contributor to editorials
on his distribution techniques.
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